The SWOT Analysis

SWOT is seen as an analytical framework which can help companies facing great challenges. The analysis was created by business gurus Edmund P. Learned, Kenneth Andrews, C. Roland Christensen and William D. in the 1960s. Even though SWOT was originally used for business, it can help assess a person’s Strengths, Weaknesses, Opportunities, and Threats.

Strength: An internal resource or capability helpful to achieve desired goals.

Weakness: An internal attribute or barrier to achieve desired goals.

Opportunity: An external condition that could provide a competitive advantage.

Threat: An external condition that could damage the scope for attaining objectives.

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